Are you a concerned citizen?

The A—Z of Life According to Green Principles

Ethical Principles for Better Business 

Accountable business

You must assume responsibility for your actions.

Best in the business

You must aspire to be the best in your business.

Capacity for positive change and transformation

You must be willing to effect positive change, and allow for better alternatives.

Democratic and progressive business

Democratic and progressive business is direct, inclusive, open, participatory and transparent.

Ethical business

Equal, fair and just.

Fair and equal business

Responsible business.

Doing well by doing good

—Corinne McLaughlin

People before profits.

—Anita Roddick

Humanstream business

People matter.

Inclusive and participatory business 

A unifying consciousness that is fair and equal.

Economic justice

Divisiveness and separatism are inappropriate.

Practical knowledge

You must share experience and grow in mutual understanding.

Courageous leadership

You must lead by example and courage.

People matter

New paradigm

New paradigm

Humanstream business.

Open business

You must have nothing to hide.

People before profits

You matter.

Equity

Fair dealing covers the ground.

Common responsibility

You must share a common responsibility to serve a larger, long-term mutual interest.

—Our Global Neighbourhood—Report of the Commission on Global Governance

Serving the common good

Serving the common good through the sacrifice of selfishness.

Only what is good for all is good for each one.

—World Goodwill Newsletter, 1996, No. 4

Transparent Business

You like those whom you trust.

Unity

You do not exist in a vacuum.

Clarity of vision and strategy

A to C. B=Road Map.

Worthwhile involvement

You must care.

Exceptional business

Outstanding.

High-yield business

Excellence. Quality. Superiority. First-rate. Exceptional.

Concerned citizen

—Anita Roddick